The relaxed yet professional stance of the main character connotes comfort and happiness and symbolises hawkings relationship with math and the way it can be applied to the world around him. The choice to only represent hawking alone in a room by himself could symbolise a weak or falling apart relationship with people in his personal life (which can be seen once watching the movie where it's shown a struggling relationship with his girlfriend) and emphasizes the love he has for his work. It also puts emphasis solely on the character to indicate his achievements.The full to mid shot of hawking gives a very casual, relaxed and human representation which can be seen as a polar opposite to his extraordinary discoveries of the universe which could symbolize` humbleness. The direct eye contact allows the audience to form a relationship with the character which makes them want to watch the movie as they feel they can connect with the character. The type of lighting used is high key lighting which usually is used to present something beautiful, additionally the fade to black on the bottom and corners emphasizes the perfection of Hawkings discoveries. The characters clothing represents knowledge and hard work. The chalkboard gives context to the movie as although it was released on 13th april 2004 the setting shows that the movie will take place from 1960 and onwards following his life.
The title is put in a grey capital letters. This might have been chosen as the capitals express the significance and importance of Stephen Hawking but it may have been placed in a grey font to allow the masterpiece of Hawkings calculations take the spotlight. The Actors name is put at the top of the top of the dvd cover which will attract fans of Benedict Cumberbatch to watch the movie. Unlike other Independent Movies there is an established and expensive actor which may have been done as the character of Hawking is so complex that they would need a actor diverse and dynamic enough to play the character.
The tagline ‘The story of the search for the beginning of time’ is used to market the movie. The short sentence will stick in the viewer head and allows them to repeat it to friends and family. Furthermore the sentence creates enigma and makes the audience ask questions which compels them to watch the movie to get answers. Credits are given to the other actors. These actors represent the movies independant title and smaller budget as these are lesser known actors that have a small following.
The dvd symbol shows the buyer the format in which the dvd can be played. This allows for an easy purchase as the buyer will spend less time thinking of whether or not they want to purchase
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